Learn how to discover, develop and launch artists in today’s music industry.
A&R (Artists & Repertoire) is one of the most influential roles in the music business—responsible for scouting talent, shaping an artist’s sound, and managing their career development. This course, designed by management at Funktasy Records, an active record label, gives you a practical, industry-focused approach to working with artists, going beyond theory to show you how professionals develop careers from the ground up.
Who This Course Is For
- Future A&R representatives and artist managers who want to work inside a label or management company
- Independent artists looking to understand how A&R works to shape careers
- Entrepreneurs and creatives launching artist development collectives or boutique labels
- Music students and graduates seeking practical industry knowledge beyond classroom theory
- Anyone passionate about discovering talent, branding artists, and developing music careers from the ground up
What You Will Learn
- How to scout and evaluate talent with a strategic A&R mindset
- How to interpret and work with artist contracts and industry agreements
- How to shape an artist’s brand, image, and signature sound
- How to manage studio sessions and foster creative collaborations
- How to plan and execute release strategies for maximum impact
- How to build a monetizable online presence and prepare professional assets like EPKs
About You
- You have a strong ear for talent and love discovering new artists.
- You’re passionate about helping artists grow, from shaping their sound to building their brand.
- You’re interested in what makes an artist marketable and how labels develop careers.
- You want to learn how to scout talent, manage artist relationships, and make industry connections.
- You’re looking for practical, label-driven knowledge to work in A&R or artist management.
About Us
Funktasy Academy is an extension of Funktasy Records, a cutting-edge music label with a global reach. We are more than just educators—we are industry professionals actively shaping the modern music business. Our courses are designed with practical, hands-on experience in mind, ensuring that students learn not just the theory but the execution of real-world music industry strategies.
Music A&R – Artist development Curriculum
The Funktasy Academy Music A&R – Artist Development Curriculum is designed to equip aspiring A&R professionals with the knowledge and hands-on experience needed to discover, develop, and manage artists in today’s music industry. From scouting raw talent to shaping an artist’s sound and brand, this program provides a structured approach to understanding the creative and business aspects of A&R. Students will explore key industry concepts, including artist evaluation, contract negotiations, release strategy, and the role of digital platforms in talent discovery.
Through real-world case studies, mentorship from industry executives, and interactive assignments, students will gain insight into what it takes to succeed as an A&R representative. The curriculum emphasizes practical learning, ensuring that participants develop the critical skills necessary to navigate the fast-paced and evolving music landscape. Whether you’re looking to break into the industry or enhance your existing expertise, this program will provide the foundation to identify and nurture the next generation of music talent.
Frequently Asked Questions
Got questions about the Music A&R – Artist Development course? Below are some of the most frequently asked questions to help you understand what the course offers, who it’s for, and how it can jumpstart your journey into the music industry.
Tuition & Fees – Music A&R Course
At Funktasy Academy, we provide top-tier, industry-driven education led by A&R professionals, producers, and executives from Funktasy Records and Funktasy Magazine. This Music A&R Course is designed to equip you with the essential skills needed to scout, develop, and manage talent in today’s competitive music industry.
Your tuition covers:
Whether you’re an aspiring A&R rep, artist manager, or label executive, this course provides the hands-on knowledge and practical tools to succeed in the music business.
| Course Details | Information |
|---|---|
| Course Name | Music A&R |
| Duration | 10 Weeks (1 session per week, 1-hour each) |
| Format | Live online sessions with interactive Q&A |
| Tuition | 999 USD (Full Payment) |
| Certification | Official Funktasy Academy Certificate of Completion |
FUNKTASY ACADEMY INSTRUCTORS
