Master the Business of Music and Thrive in Today’s Industry
The music industry is not just about talent and creativity – it’s about business, strategy, execution, and revenue. Whether you are launching your own label or working behind the scenes with established labels, this course gives you the real-world knowledge needed to navigate the industry like a pro. Forget outdated academic theories – learn directly from Funktasy Records, an active record label, how to sign artists, structure deals, build a label brand, and generate revenue in today’s music business.
Who This Course Is For
- Independent artists looking to build their own business around their music
- Entrepreneurs interested in launching a record label or music company
- Managers and A&R reps who want to understand the full scope of label operations
- Marketing professionals entering the music industry
- Producers and creatives looking to expand into the business side of music
- Students of music business who want practical, real-world education—not just theory
Build relationships with artists, managers, distributors, and industry professionals to create a strong network for success.
Hands-On Business Strategy
Work on real projects involving artist signings, release strategies, monetization models, and label management.
Professional Certification
Gain a recognized certification from Funktasy Academy that strengthens your credentials in the music industry.
What You Will Learn
- How to launch and grow a record label from scratch
- How to sign and manage artists
- The business of music licensing, royalties, and contracts
- Understanding master rights and publishing rights
- How and where to register music for protection and revenue
- How to market and brand a label for success
- The financial side of running a label—bookkeeping, paying artists, and revenue streams
About You
- You’re passionate about the business behind music—contracts, royalties, marketing, and label management.
- You want to run a label, work at one, or manage artists and need real-world industry knowledge.
- You have an eye for strategy and want to learn how labels grow, sign talent, and release music.
- You’re detail-oriented, organized, and want to understand the financial and legal side of the industry.
- You prefer a hands-on, practical approach over theory-based education.
About Us
Funktasy Academy is an extension of Funktasy Records, a cutting-edge music label with a global reach. We are more than just educators—we are industry professionals actively shaping the modern music business. Our courses are designed with practical, hands-on experience in mind, ensuring that students learn not just the theory but the execution of real-world music industry strategies.
Music Business Curriculum
The Music Business – Launch, Monetize & Grow Your Brand program at Funktasy Academy is built for today’s creative entrepreneurs, artists, and music professionals who are ready to turn their passion into a sustainable business. This course goes beyond traditional music business theory to offer actionable, real-world strategies for launching your venture, monetizing your work, and growing your brand in a competitive industry.
Whether you’re starting your own label, managing artists, or building your creative company, this program provides the step-by-step guidance needed to establish your business legally, define your brand identity, protect your music, and generate consistent revenue. Learn directly from active industry professionals how to position your brand for success, secure partnerships, and scale your operations.
Through a blend of expert mentorship, interactive assignments, and case studies, you’ll walk away with the tools, strategies, and confidence to thrive in today’s fast-paced music landscape.
Learn how to properly register your music business as a legal entity, choose the right structure (sole proprietorship, partnership, or corporation), set up a business bank account, handle taxation, and create clear legal foundations such as contracts, NDAs, and terms of service for your operations.
Dive into defining your brand’s personality, visual identity, and mission. We’ll explore how to choose your genre lane strategically, develop consistent branding across platforms, and create a message that resonates with your target audience and industry professionals.
Build your online ecosystem for visibility and conversions. This week covers creating a professional website, developing music landing pages and funnels for fan capture and sales, optimizing your EPK, and growing your presence across Instagram, TikTok, YouTube, and more.
Learn how to spot talent, nurture growth, and create a collaborative team around your project. Whether you’re a solo artist or running a label, this includes working with producers, managers, publicists, designers, and how to structure those partnerships professionally.
Understand how to legally protect your work by registering compositions and recordings. We’ll go over the key organizations (PROs, SoundExchange, MLC), copyright basics, licensing types, and what paperwork is required to properly manage and monetize your intellectual property.
Master the financial side of your music business. Topics include budgeting, income streams, royalty reporting, artist splits, expense tracking, accounting tools, and building an operational system that supports long-term success and scalability.
Explore how to pitch your music for films, TV, ads, and video games through sync licensing. Learn about publishing deals, registering your catalog, setting up metadata properly, and positioning your music for long-term residual income and licensing placements.
Discover how to break into radio and DJ circuits. We’ll cover how to pitch to stations, submit to DJ pools, build relationships with tastemakers and curators, and maximize exposure through digital and grassroots promo channels.
Learn how to connect with brands and partners that align with your music or label’s vision. We explore sponsorship proposals, influencer collaborations, merchandise integrations, and expanding into lifestyle verticals beyond music.
Bring everything together by learning how to close real deals with distributors, sync agents, brand partners, and investors. You’ll develop your long-term music business roadmap with strategic goals, revenue forecasts, and scale-ready systems.
Master the Inner Workings of the Music Industry
The Music Business is the engine behind every successful artist, brand, and label. This course – developed by the team at Funktasy Records – dives deep into the practical side of the industry. From deal structures and monetization models to artist development, marketing, and digital distribution, you’ll learn how to build and manage profitable careers in music. Whether you’re an aspiring executive, entrepreneur, or artist, this course equips you with the real-world skills and strategies that drive today’s music industry.
This course is ideal for aspiring label owners, artist managers, entrepreneurs, and music creatives who want to understand the real-world mechanics of launching and running a music business. Whether you’re an artist going independent or a team member in a startup label, you’ll gain applicable knowledge from day one.
Not at all. The course is beginner-friendly and starts with foundational knowledge, but it scales to offer advanced strategies for those already in the industry.
You’ll walk away with a real-world blueprint for starting a label or music company, signing talent, releasing music, managing royalties, and scaling your business. We also prepare you for smart deal-making and navigating legalities like a pro.
This isn’t theory-heavy or outdated. It’s developed and taught by active music executives from Funktasy Records—a globally recognized label—and integrates case studies and media strategies tied to Funktasy Magazine. It’s real, it’s modern, and it’s what we actually do.
Yes! Upon successful completion of the course, you’ll receive a professional certificate from Funktasy Academy—recognized across the music industry for its practical training and real-world focus.
The course runs for 10 sessions. Each session is live, virtual, and interactive—delivered in real-time with our team, not pre-recorded videos. You’ll also receive materials, checklists, and templates to use in your own projects.
Yes. From scouting talent to structuring contracts, building rosters, and developing artist brands, we cover everything needed to grow and manage talent professionally.
Absolutely. We cover how to secure distribution, join performance rights organizations, register music properly, and pitch for sync, licensing, and brand partnerships.
Not at all. While we teach label-building fundamentals, the course is built to support artist managers, brand strategists, marketers, and entrepreneurs looking to understand the business behind music at all levels.
Funktasy Records is one of Canada’s top independent music labels, actively working with global talent, distribution partners, and media outlets. With Funktasy Magazine as a leading pop-culture voice, we live and breathe the music business every day—and this course reflects that experience.
Tuition & Schedule – Music Business Course
At Funktasy Academy, we provide top-tier, industry-driven education led by music executives, label managers, and industry professionals from Funktasy Records and Funktasy Magazine. This Music Business Course is designed to equip you with the essential skills needed to launch, manage, and grow a successful record label in today’s fast-paced music industry.
Your tuition covers:
Expert-led instruction from seasoned label executives and industry professionals
Exclusive industry insights covering artist signings, contracts, branding, revenue generation, and more
Guest speaker sessions featuring label owners, distributors, and legal experts
Access to premium course materials with real-world case studies and label strategies
Whether you’re an aspiring record label owner, music entrepreneur, or industry executive, this course provides the hands-on knowledge and practical tools to build and scale a record label successfully.
| Course Details |
Information |
| Course Name |
Music Business |
| Duration |
10 Weeks (1 session per week, 1-hour each) |
| Session Schedule |
Choose one: Thursdays 1:00 PM EST or Saturdays 11:00 AM EST |
| Format |
Live online sessions with interactive Q&A |
| Tuition |
999 USD (Full Payment) |
| Certification |
Official Funktasy Academy Certificate of Completion |
